You Are Called To Be A Therapist.
Are You Also Called To Poverty?

If you are like most therapists, you got into this business to help people. In the beginning, how much you wanted to earn from your practice wasn't really a thought. But you have bills to pay and you need to earn a good living to pay those bills and to provide for you and your family.
 

I hear you loud and clear!

My name is Casey Truffo and I once struggled with the same issues. But I went on to build a 6-figure practice with a waiting list. Now as a practice building coach for the last several years, I have discovered the following practice-building facts:

See my practice building tips for you in the 3-minute video below.

Just click the play arrow below, (you may need to double click it) and wait a few seconds for the video to start streaming.

Fact #1: Graduate schools teach great therapeutic theory and interventions but most don't teach anything about the business of how to attract clients to a private practice.

Fact #2: Many therapists identify themselves as somewhat introverted, so the idea of marketing a practice can feel very uncomfortable.

Panic can set in when they think about giving speeches or cold-calling physicians. In an attempt to avoid this, these therapists will send out letters to potential referral sources that end up in the "round file" or they spend a lot of money on expensive brochures that simply do not result in new referrals.



Fact #3: There is no "one size fits all" marketing plan. This is because we have different Marketing Personality Types.

I have great news for you! I have taught therapists on five continents how to build successful practices and I have discovered that there are four basic Marketing Personality Types.

Maybe you can identify with one of them:

• Introverts - Introverts can actually be the best private practice marketers. Introverts can easily invite people to talk about themselves in a way that makes potential referral sources want to refer to them.
   
   

• Technology Lovers - Technology just may be the number one way we attract clients in the coming decade. But even if you don't love technology, I encourage you to have some type of online presence be a part of your marketing plan.
   
   

• Creatives - Creative Marketing Personality Types can be either introverted or extroverted folks. But what motivates them is their hunger to express their passion creatively.
    
   

• Extroverts - The Extroverted Marketing Personality Types have a distinct advantage over some of the other Marketing Personality Types. Their natural ease in new situations and their desire to connect with others makes marketing a practice pretty simple.
   

Fact #4: The solution to having the practice and clients you want then becomes very simple. To build a successful practice, you simply need to know which marketing strategies work best with your Marketing Personality Type.

Your Marketing Personality Type is your gift. What works wonderfully for an Extrovert might not result in a single referral for an Introvert - and vice versa. You need to know what will work for you.

Fact #5: Once you know what to do for your Marketing Personality Type and begin to implement those strategies, you will find your phone ringing and your appointment book filled.

Take time to learn about your Marketing Personality Type and the marketing strategies that you can use to attract the clients you want. Have fun with them. Pick a few that you think just might work. Get a coach or marketing buddy to support you. And watch your practice grow.

Fact #6: But what about the money? Most therapists feel more comfortable taking a full sexual history from a new client than they do talking about their fees.

Fact #7: You can have the practice you want. You can have the income you want.

Don't let anyone tell you it can't be done. I have done it and so have thousands of other therapists. These therapists have built strong, financially successful practices that give back to the community.

Start earning the income you are called to earn. You worked hard to get where you are. You deserve to be paid well for the work you do. You owe that to yourself, to your family and even to your clients.

It is time to take back your practice.
It is no longer okay for managed care to determine your income.

Casey Truffo is pleased to announce her newest book:

For once and for all, crack the code on how you 
can make a living while making a difference.

This 341-Page Soft Cover Book Will Reveal To You:

Be a Wealthy Therapist is not about being greedy or about selling yourself - it’s about being the therapist you were meant to be – while earning a good and honest living doing so.

In fact the definition of a "Wealthy Therapist" is one who wakes up at least 6 days out of 7, happy to be doing this important work with fabulous clients he or she adores (and being paid well for it.).

Read this book and join with other therapists who declare:

No longer is it okay to have managed care be in charge of our practices.

No longer will we volunteer to be among the lowest paid health care professionals.

"In my graduate training, no one ever mentioned money, marketing or business. Like Casey Truffo, I had to teach myself. Luckily for you, Casey has saved you about five years and many thousands of dollars of heartache, struggle and frustration. “Reading this book could not only give you more time with friends and family, but make you thousands of dollars. Clearly written and very sound. Buy, it, read it, implement it and reap the emotional and financial rewards." - Bill O'Hanlon, psychotherapist and author of over 25 books, billohanlon.com

Inside this book you will discover:

Be a Wealthy Therapist is the practice-building bible you should have received when they handed you your diploma.

"Be A Wealthy Therapist – 
Make a Living While Making a Difference"

 

Click one of the "buy now" buttons on this page to 
pre-order your copy now and save $5.00!

How Long Will You Keep Them Waiting For You?

Will you help us spread the word about the new 
Be a Wealthy Therapist book? 
To invite your colleagues to take a look at this book, 
click here to use our interactive web form. Thank you in advance!

Let us know if you'd like some support.
We look forward to serving you.

Happy practice building!

Casey Truffo