Attention: Therapists...

While other marketing efforts are failing, the Internet continues to prove it's worth to therapists seeking cash-paying clients.

Don't miss the "Internet Express Train."
Climb aboard the web with our newest workshop:

Internet Marketing for Therapists Made Easy - One Day Workshop.

	co-sponsored by Argosy University

Dear Therapist Colleague,

Has this happened to you? My sister's grandson, at age four, saw Pam struggling with the DVD player. Exasperated, he took the DVD from her, inserted it and started watching his movie.

That got me to thinking about today's technology.

Do you realized that forty years ago most people didn't have a microwave oven in their home? I remember when I got my first microwave in 1982. It was an Amana Radar-Range. When I cooked with it, I had to leave the room (like a dental assistant) because I afraid of the "x-rays."

Wow - have times changed. Can you imagine what your life would be like without your microwave today? Many of us wouldn't have our morning or afternoon tea if we didn't have a microwave!

Now, let's consider the internet... The web has become as prevalent — and as used by consumers to find products and services — as a microwave. Today, having a website and an internet presence is no longer an option if you want to attract cash-paying clients. A website is necessary tool and a must if you wish to have a successful, fee-for-service private practice.

In fact, the internet is the "new yellow pages" - only much, much better (and less expensive) for you.

There are over two million searches for therapists on the internet each year. Two million!

The number one way you will get clients in the next decade is via the internet.

You probably know this already but there are thousands of new therapists finishing graduate school each year and entering into private practice. Do you think any one of these new, younger therapists won't have a website?

And if all these new clinicians are easily found on the internet - easy to understand - easy to make an appointment with - easy to pay with a credit card - who do you think will get the cash-paying client? A therapist who doesn't have an effective website or one who has a client-centered website where the client feels understood and it is easy to make an appointment with her online?

When clients are searching for a therapist online, will they find you?

So how does it work? What attracts a client on the internet?
Let's imagine you are someone seeking therapy.

For example, let's imagine your mate just left. You are feeling very sad - not sure where to turn. You know you need some help. Maybe you feel embarrassed about the situation and don't want to contact your clergy person or tell your work colleagues.

You pop on the internet and start searching for a therapist.

That is why you need an effective web presence. And you need it now.

If you checked 3 or more of these questions, it is time to take action.

Building an Effective Web Presence Doesn't Have to Be Painful.

You just need to be shown what to do.

You learned how to cook popcorn in the microwave and you can learn how to attract clients via the internet.

I know you got into this business to help people - not to learn how to be marketing on the internet. I also know that getting fee-for-service clients from the internet isn't something they taught you in graduate school. But it isn't rocket science, either. It simply takes knowing different skills and implementing them.

You probably know my story by now... 

This workshop is an experiment. I do not know if I will offer it again. But this October, I am now offering this training to a select number of therapists who are ready to create a website and online locator text that attracts clients.

This Internet Marketing for Therapists Made Easy One Day Workshop will be a power packed, no-holds-barred workshop. You will learn what works. You bring your experience and your vision of your practice and you will leave this workshop with the inspiration and the tools to get your web presence working for you!

This won't be your basic "lecture" type of workshop. It will be a combination of lecture and experiential exercises. You will be creating your ideal client profile and writing your website copy right there at the workshop. How cool is that?

This One Day Internet Marketing for Therapists Made Easy Workshop is designed for private practice clinicians

• Who either have no website - or have one that isn't working for them.
• Who want to know how to create effective language that will attract clients.
• Who want to implement a proven system to attract clients month after month.

(Please note: While you in no way need to be a techno-whiz, if you have difficulty with sending email and looking things up on the internet, this workshop probably isn't for you. )

What every therapist ought to know about how to attract clients on the web This 7.5 hour workshop is jammed packed full of tips, strategies and a detailed marketing action plan guaranteed to get you excited about building your practice. Here is a Sample of What We Will Cover:
	Marketing 101
	What influences "buying" behavior?
	What are you selling and to whom?
	All businesses have a target market. We will help you figure out yours.
	Struggling with your ideal client? We will break into groups to help you with your ideal client profile and your tag line.
	Your Marketing Plan Blueprint
	Learn how to attract clients with the internet
	Learn the formula for writing your website & online locator text
	Complete your home page website text
	Complete your online locator text
	Be introduced to advanced internet marketing techniques
	Leave with your internet marketing plan blueprint completed
We will also discuss: How to know if your marketing is working How to maintain marketing focus and motivation in order to stay happily on track During the workshop there will opportunities for attendees to have some "Hot Seat Laser Coaching" - quick coaching on your internet marketing plan with the group. And I will be there to support, coach and nudge you and the other participants for the whole, entire day! Get your questions answered on the spot as you work on your ideal client profile and website text. And After The Workshop: One month after after the workshop, I will hold a 60-minute teleclass at no additional charge just for the attendees. We call this your "Stick To It Program." I offer this call to make sure you are on target with your Internet marketing and to answer your questions after the workshop. Still Have Some Questions? No Problem! Let me address any reservations you have. ...  "I am not very technically inclined." No worries. You won't be alone. There will be people at all skill levels at this workshop. While we will talk about the internet, the focus of the workshop will be to get your website text written. This means we will work on your marketing language. Then you get to decide how you want to put it online. If you aren't very technical, that is fine. There are people you can hire to get it online for you. You just need basic computer skills to attend this workshop - such as sending email and doing a Google search.     "Do I need to bring a computer to the workshop?" You do not have to bring a computer. Some may find it easier to write their text on a laptop but this will be time to stretch your creativity. Pen and paper will work just fine. My computer will be online and all participants will be able to see my computer screen so you can see samples of great websites.     "How long does it take to get clients from the internet?" This is a little like asking how long does it take to get from California to New York. It depends on your motivation, desire, action, and knowing what works. It also depends on your community. I've seen it done in 6 weeks. I've seen it done in 2 years. Most people begin to see results in two to six months.     "Do I really have to have a specialty? I like seeing all types of clients." You get to see the types of clients you wish in your practice. I am suggesting you market to a specialty. It makes the most use of your marketing time and budget. You become known as the expert and your practice fills faster. But of course you get to accept as clients anyone you wish!     "Marketing myself makes me feel so uncomfortable." This is very important - you are not marketing yourself! You are marketing the fact that you help some people reduce their pain. By letting people know what pain you help to reduce, you are giving people hope ... hope that they can be out of pain. You empower them to take charge of their own emotions and relationships.     "I mostly have a managed care practice. Do I still need a website?" We have discovered that many managed care clients are "Googling" the therapists on their insurance panels to get a sense of them before calling for an appointment Even if you want to stay as a managed-care or insurance provider, you will have a better chance of getting clients with a website.     "Can you guarantee that after your workshop I will get clients from the internet?" I sure wish I could because I want everyone to be successful. But no, I cannot guarantee it because each community, each specialty and each therapist is unique. My intention at this workshop is to present you with a formula for writing your homepage text that has worked for many others.     "You said you will be introducing us to advanced topics. Is this an advanced level workshop?" This workshop is an introduction to basic internet marketing for private practitioners designed to help you create your website homepage text and online locator text written. While you will be definitely be introduced to other ways to make your website interactive, the focus be will on getting your current website text written in a "client attractive" way.     "I have been to another presentation of yours? How is this different?" Great question. In my other one-day and two-day workshops, we discuss the ideal client and the formula for creating good website text. In this workshop, you will actually do it during the workshop. We will spend 4 hours of our time together creating your ideal client profile and writing your website copy. We will do this individually and in small groups. The only other workshop where I devote this much time to internet marketing is in my Four Day Marketing Makeover Intensive Workshop. Don't Put This Off - Learn How To Use the Internet to Get Clients Whether or not you decide to join us is up to you. But I want you to think about the goals you have for your practice. What would an average week look like? How many clients would you see? What types of clients? How would you like to feel at the end of each day? Would you like to feel you are making a difference in people's lives and being well paid for it? Then ask yourself: "What do I need to believe, allow or do to make that happen?" If even one of the answers is: "I need to learn more about the internet," then this event is for you!       This workshop will be a safe, non-judgmental environment where you can get the answers you need.

 

Proven Tips, Tools and Techniques to Attract Full-Fee Clients from the the Internet Learn how to get the referrals you are looking for ... Internet Marketing for Therapists Made Easy One-Day Workshop Complete your website text and attract the clients you really want! Date: Friday, October 24, 2008   Time: 8:30 a.m. to 4:00 p.m.  I like to start early! I will have a continental breakfast waiting for you.   Location: Costa Mesa, CA (Orange County, CA) National University located at 3390 Harbor Blvd. in Costa Mesa, CA. 92626 CEUs: This course is approved by the CA BBS for 7.5 hours of continuing education credit for CA MFTs and LCSWs. Tuition: $157   Overnight Accommodations: If you will be coming in from out of town, we recommend the Ayres Inn, Costa Mesa, CA. They have been gracious enought to provide our participants who stay with them complimentary transportation to the University. The Ayres Inn phone number is 800.322.9992. Cancellation Policy: If you cannot make the live event, we look forward to serving you in another way. You can apply your tuition payment toward another product, service or future event. Sorry, but no monetary refunds will be given. We can't wait to see you there! While you are here, enjoy all the activities southern California has to offer. The workshop is close to Disneyland! co-sponsored by Argosy University

Now, nothing against the newer, more technological therapists,

We are excited you are joining us in the profession.

but you deserve to get your share of the new clients too.

Let's make your website compelling.

Don't wait! Take charge of your life 
and your practice by reserving 
your seat NOW!

One-Day Internet Marketing for Therapists Made Easy Workshop

Get Your Website Working for You!

Friday, October 24, 2008
Costa Mesa, CA

(Seating is strictly limited so I encourage you to sign up soon.)

Tuition: $157

Call our office today at 949-309-2590 to reserve your spot or for the Workshop. Please don't wait. Seats will go quickly and our room has limited seating capacity. I expect this workshop will sell out. I need to take registrations on a first come first serve basis. (Sorry, there is no other way to be fair.)

 
I am so confident this you will enjoy this workshop that I provide a risk-free 100% Money Back Guarantee!

MY GUARANTEE: I believe that you will love this workshop. But you have every right to be skeptical. So I am making sure you have a rock solid 100% money back guarantee.   If you do not feel that you will receive the value you expect by lunchtime...if you feel this information, knowledge and internet marketing formula is NOT worth your investment, then I beg that you ask for a refund of your tuition.

I don't want your money if you feel this workshop isn't a good match for you. I will happily refund your investment - no questions asked - if you attend the first half of the workshop and feel it isn't right for you. After all, I just want happy clients. And I am aware that not every program is a match for every attendee. If you don't feel this program will help you increase your income, improve your satisfaction with your practice and help you feel less afraid of marketing your wisdom, please, please let us know. I just ask that you return your course materials by lunchtime and we will issue you a refund of your tuition on the spot. (Please note that while I make every effort to teach you what I know about internet marketing and what has worked for others , we cannot guarantee outcomes.)

Proven Tips, Tools and Techniques to Attract Full-Fee Clients from the the Internet Learn how to get the referrals you are looking for ... Internet Marketing for Therapists Made Easy One-Day Workshop Complete your website text and attract the clients you really want! Date: Friday, October 24, 2008   Time: 8:30 a.m. to 4:00 p.m.  I like to start early! I will have a continental breakfast waiting for you.   Location: Costa Mesa, CA (Orange County, CA) National University located at 3390 Harbor Blvd. in Costa Mesa, CA. 92626 CEUs: This course is approved by the CA BBS for 7.5 hours of continuing education credit for CA MFTs and LCSWs. Tuition: $157   Overnight Accommodations: If you will be coming in from out of town, we recommend the Ayres Inn, Costa Mesa, CA. They have been gracious enought to provide our participants who stay with them complimentary transportation to the University. The Ayres Inn phone number is 800.322.9992. Cancellation Policy: If you cannot make the live event, we look forward to serving you in another way. You can apply your tuition payment toward another product, service or future event. Sorry, but no monetary refunds will be given. We can't wait to see you there! While you are here, enjoy all the activities southern California has to offer. The workshop is close to Disneyland! co-sponsored by Argosy University