*Market A Counseling Private Practice - The Power Packed Workshop*

90% of therapists say they'd love to
have clients come to them more easily.

7% of therapists are completely
satisfied with their existing practice.

3% of therapists have more cash-paying clients than they can handle and wish there were more hours in the day.

I had so many requests from therapists asking me to show them in detail what you need to do in order to be in the top 10% that I created a two day intensive workshop designed to give you the hands-on experience you want and the expert feedback you need.

In two days I will show you what the top 10% have done to build a full and rewarding practice. This course has been so well received that it is approved for 14 CEUs for TX MFTs, LPCs, and licensed psychologists. 14 CEUs for CA MFTs and LCSWs.

Watch a 2 minute video by clicking the "play" arrow below.
(You may need to click the arrow twice.)

Click the "play" button to learn more about the workshop.

You probably know my story by now...

My name is Casey Truffo and when I started my counseling practice, I made lots of mistakes but ultimately I created a nice 6-figure practice working four days a week. I have earned over a million dollars using the same marketing techniques I plan to show you.

I am a flat-out introvert so if I can do it - so can you. Let me show you what works!

Let me show you the sure-fire
plan to get more fee-for-service clients:

Here is the biggest lesson I learned. There are three ways you can get more clients:

	Apply to managed care (insurance) panels and wait for their referrals.
	Create a plan to let those in your community know who you help and what you help them with.
	Cross your fingers and hope. (I tried this one for a while and I really don't recommend it.)

You get to decide. How do you want to spend the rest of your professional life? Feeling scared of not having enough clients? Irritated at the insurance company paperwork? Worried that this is all there is?

There are wonderful clients out there—bright and motivated clients who will happily pay cash for their therapy!

The success of your practice is in your hands. You must start choosing your clients instead of letting them or the insurance companies choose you!

Do You Really Need This Workshop?
Are the following statements true for you?
If even a few are, then this workshop should transform your practice

	I sometimes work hours I am not crazy about to accommodate my clients.
	I am not really receiving the fee I'd like from my clients.
	I don't have a steady stream of excellent fee-for-service client referrals.
	I don't have a systematic marketing plan that brings me ideal clients on a consistent basis.
	I use word-of-mouth marketing but it isn't bringing me the number or type of clients I want.
	Most of my clients come from either managed care insurance panels or from previous clients.
	I get a bit disappointed and uncomfortable when people ask me "Do you take insurance?" or "Do you have a sliding fee scale?"
	When I give community presentations, I don't usually end up with at least 10 to 30% of the audience asking for more information from me.
	I sometimes trip over my words when someone asks me "So what do you do for a living?"
	I haven't really kept in touch with previous referrals sources.
	I am tired of writing managed care treatment reports and begging for additional sessions.
	I am not exactly sure what to do to get more fee-for-service clients.

If you answered "True" to more than 3 of these questions, it is time to take action.

I am now offering this training to a select number of therapists who are sick and tired of not having enough money or the kind of clients they want.

Usually this is a 3 to 6 month program but I have picked out the high points and condensed it into a two-day, power packed, no-holds-barred workshop. You will leave this workshop with the inspiration and the tools to get your phone ringing!

"In the one month since I took your workshop and ordered the self-study course, I have more than tripled my client base."

"I have changed how I talk about what I do and people are really responding! I am easily networking with other professionals. I have been asked to write an article, lecture, and even open a new unit! Your stuff works tremendously well!"

This program is designed for motivated therapists

Who don't want to be filling out outpatient treatment reports and haggling with managed care companies for low fees.
Who are ready to have a business (rather than a hobby) and make that business a success.
Who want to implement a proven system to attract clients month after month.

Create the Practice You Really Want Using These Proven Strategies.

You can look at marketing in a way that makes it fun and not so scary or icky feeling. You can let go of managed care if you wish.

I've done it and I've taught over 4000 other therapists to do it too. Do what you tell your clients!

Take charge of your own future! Join us for the ...

How To Build A Full and
Rewarding Private Practice!
The 2-Day In-Person Workshop

Dates: Friday and Saturday, October 26 & 27, 2007

Time: 9:00 a.m. to 5:00 p.m.
(lunch on your own from 11:30-12:30)

Location: Houston, TX:
Houston Marriott West Loop by the Galleria

Cost: First 20 attendees: ONLY $277 for both days!
(After those seats are filled, the price goes up to $350.)

Accommodations: For hotel reservations, contact Houston Marriott West Loop by the Galleria: 1-713-960-0111

Don't Put This Off -
Learn What Works and Fill Your Practice.

Whether or not you decide to join us is up to you. But I want you to think about the goals you have for your practice. What would an average week look like? How many clients would you see? What types of clients? How would you like to feel at the end of each day? Would you like to feel you are making a difference in people's lives and being well paid for it?

Then ask yourself: "What do I need to believe, allow or do to make that happen?" If even one of the answers is: "I need to learn what I didn't learn in graduate school about how to have a fun, fulfilling and profitable private practice," then this event is for you!

I bet they didn't teach you
this in grad school...

This 14-hour workshop is jammed packed full of tips, strategies and a detailed action plan guaranteed to get you excited about building your practice.

On Day 1 We Will Cover:

The 4 Simple Rules for Creating the Ultimate Private Practice

Money 101

What is it, who gets it and do you want more of it?

How to handle the intake call to your best advantage.

Marketing 101

What influences “buying” behavior?

What can you do to be more attractive to prospective clients?

What are you selling and to whom?

All businesses have a target market. We will help you figure out yours.

Your Marketing Personality Type

Are you an Introvert, Extrovert, Techno Lover or Creative Marketing Type? Based on your Marketing Personality Type, you can select the activities that work best for you.

The 17 Marketing Activities You Can Use to Build Your Practice

The Law of Attraction applied to Building a Private Practice

On Day 2 We Will Create:

	Your Marketing Plan Blueprint - including
	Your ideal client profile
	Your tag line
	Your Marketing Activity Plan including your Keep In Touch Marketing Activities
You will also learn:
	How to Know if Your Marketing is Working
	How to Maintain Marketing Focus and Motivation in order to stay happily on track.
	How to create your Marketing Self Care Plan
	You will leave with your personal Marketing Plan Blueprint complete.
	Each day there will opportunities for attendees to have some "Hot Seat Laser Coaching" - quick coaching on your marketing plan with the group.
	And I will be there to support and coach and nudge you and the other participants for the whole, entire day! Get your questions answered on the spot as you develop your plan.

And After The Workshop:

Once a month for 3 months after the workshop, I will hold a teleclass at no additional charge just for the attendees. We call this your "Stick To It Program." I offer these calls to make sure you are on target with your marketing and to answer your questions after the workshop. These 60 minute calls will be the fist Monday of every month at 6 p.m. Central time.

You can let the insurance companies and your clients market for you or you can develop the skills and make a plan to attract more fee-for-service clients.

"I now have five times the number of cash-paying clients after just 3 months!
Thank you Casey!"

Don't wait! Take charge of your life
and your practice by reserving
your seat NOW!

How To Build A Full and Rewarding Private Practice!

2-Day Workshop
Friday October 26 and Saturday October 27, 2007
Houston, TX

(Seating is strictly limited so I encourage you to sign up soon.)

Cost: First 20 attendees: ONLY $277 for both days!
(After those seats are filled, the price goes up to $350.)

Call our office today at 949-309-2590 to reserve your spot or register online for the Workshop. Please don't wait. Seats will go quickly and our room has limited seating capacity. I expect this workshop will sell out. I need to take registrations on a first come first serve basis. (Sorry, there is no other way to be fair.)

I am so confident this will work for you that I provide a risk-free 100% Money Back Guarantee!

MY GUARANTEE: I believe that you will love this program. But you have every right to be skeptical. So I am making sure you have a rock solid 100% money back guarantee.

If you do not feel that you will receive the value you expect by lunchtime on Friday …if you feel this information, knowledge and new way of looking at your practice is NOT worth your investment …I beg that you ask for a refund.

I don't want your money if you feel this workshop isn't a good match for you. I will happily refund your investment—no questions asked. After all, I just want happy customers. And I am aware that not every program is a match for every attendee. If you don't feel this program will help you increase your income, improve your satisfaction with your practice and help you feel less afraid of marketing your wisdom, please, please let us know. I just ask that you return your course materials by lunchtime on Friday and we will issue you a refund check on the spot.

"Casey, I now have 4 brand new full fee clients!"

"(I got them in the last week and a half). Thank you from the bottom of my heart, for all your help! I'm certain I couldn't have done it without you."

Five Free Bonuses for All Workshop Participants!
	Free Bonus #1: You will receive a $50 coupon toward any Be a Wealthy Therapist! advanced training. This includes the Self Study Course, work groups or individual coaching package or program. (Sorry, the coupon can't be applied toward the exclusive members program) (A $50 value.)

	Free Bonus #2: You will be invited to a free pre-workshop teleseminar on mindfulness called "How To Market with Mindfulness -Reduce Your Stress and Attract More Clients"(A teleseminar is a class taught over the phone in a conference call setting.) Class will be held before the workshop. You will also receive the mp3 recording to download in case you cannot make the call. (A $27 value) Coach Arie Schwartzman will show you how to apply the concept of mindfulness to your marketing efforts.

	Free Bonus #3: Want to extend your reach and create audio CDs? Get 25% off of a 3-month membership to "The Chill Sessions": Private Label Music and Audio. Psychotherapists have proven this system, allowing them to connect with their clients in ways they thought possible, but didn't know how to do. And now, it's handed to them on a silver platter - every month.

	Free Bonus #4: Workshop attendees will get 15 months for the price of 12 when you purchase a Premier membership with Find-A-Therapist.com. Find-A-Therapist.com is a fantastic online therapist locator. They will also do a free press release for you!

	Free Bonus #5: Want to "Get Known Now?" Learn how to create buzz about who you are and what you do! Get your Platform Jump Starter Kit free from one of the leading PR people in the industry - Suzanne Falter-Barnes!

Create the Practice You Really Want Using These Proven Strategies.

You can look at marketing in a way that makes it fun and not so scary or icky feeling. You can let go of managed care if you wish.

"I never thought I would enjoy marketing. I am feeling really excited about my marketing and my growing practice and myself"

"What I have to offer. And the TV show?.. I'll let you know how that goes! "

I am so excited about sharing with you the 8 key strategies! It will be a fabulous 2 days. You will learn a lot, have some fun, and leave inspired! How cool is that?

I can't wait to see you there!

Blessings to you,

Casey Truffo, MS, MFT
The Therapist's Business Coach
Be A Wealthy Therapist!

P. S. Imagine it is October 26, 2008—one year from the date of this workshop. You can be one of two people. You can be the therapist sitting by the phone, worrying, and filling out more HMO applications. Or you can be the therapist who is filling her appointment book with new wonderful clients. Which one do you want to be?

Still Have Some Questions? No Problem!
Let me address any reservations you have....

	"Marketing myself makes me feel so uncomfortable." This is very important – you are not marketing yourself! You are marketing the fact that you help some people reduce their pain. By letting people know what pain you help to reduce, you are giving people hope…hope that they can be out of pain. You empower them to take charge of their own emotions and relationships.

	"I don't want to be wealthy!" You get to decide what wealthy means to you. For some, this is three clients they adore seeing each week. For others, it is 15 or 20 and being well paid for working with them. For others, it is a thriving center or practice with dozens of clients. It is your decision. Just don't let any old beliefs about money and worth hold you back!

	"Will I have to give up my managed care practice? I need it for the lean times." You certainly want to make choices that are in your best interest. And building a cash pay case load doesn't happen overnight. But there are ways to move toward whatever dream you want – whether it is a full practice of private pay clients or a mixture of insurance and cash paying folks. You get to decide!

	"Do I really have to have a specialty? I like seeing all types of clients." You get to see the types of clients you wish in your practice. I am suggesting you market to a specialty. It makes the most use of your marketing time and budget. You become known as the expert and your practice fills faster. But of course you get to accept as clients anyone you wish!

	"I am just starting my practice. Would your program help me?" If you want to start to build the practice of your dreams, now is the perfect time to start. We can help you to figure out how to get office space and get ready for clients. We can teach you how to make your name a household word in your community.

	"I tried marketing seminars before. How is your workshop different?" Our program focuses not only on building a dynamite marketing plan but also on three other areas that tend to keep therapists from reaching their dream of that ultimate private practice. We address the old limiting beliefs about money and worth that can keep us from easily setting, negotiating and collecting good fees. Most people see an increase in their income right away as they begin to release some of these outdated beliefs. Second, we help you lose that “tongue-tied” feeling when people ask you what you do. You learn to say it in a way that is easy and effortless and prompts people to ask you more about what you do. Finally, we make sure the marketing plan uses your personality, talents and gifts. This is not a one-size-fits-all plan. It is more like a buffet. You select the activities for your plan that suit you and your personality.

	"How long does it take to build a thriving practice?" This is a little like asking how long does it take to get from California to New York. It depends on your motivation, desire, action, and knowing what works. I've seen it done in 9 months. I've seen it done in 2 years. This is the beauty. When you know what to do, you can decide how much time you wish to invest to make your dream come true. You are in the driver's seat.

Reserve your space now!
How To Build A Full and
Rewarding Private Practice!
Workshop

Friday and Saturday, October 26 & 27, 2007

Register by October 1, 2007 and attend the free teleseminar:

"How To Market with Mindfulness -
Reduce Your Stress and Attract More Clients"
with Casey Truffo and Arie Schwartzman

"Casey, since I started working with you, I have just about doubled my cash-paying client base."

"I am on my way to a totally non-managed care private practice! "