Marketing Makeover 4-day Intensive

90% of therapists say they are worried about the economy and want to
have clients come to them more easily.

7% of therapists are completely
satisfied with their existing practice.

3% of therapists have more cash-paying clients than they can handle and wish there were more hours in the day.

For several years now, in our two day workshops, I have been showing therapists what they need to do in order to be in that top 10%.

When I held these two day workshops, the time would go by so quickly. And truth be told, I was a bit frustrated as I had so much more I wanted to share with the attendees about internet marketing, public speaking, writing articles, and attracting publicity. I also wanted to give these therapists more hands-on experience and more feedback on their ideal clients and websites.

So, I am introducing my new Four-Day Marketing Makeover Intensive Workshop. This intensive workshop is designed for both those who have had no marketing experience and those who aren't satisfied with their marketing results.

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In the Four-Day Marketing Makeover Intensive Workshop, my goal is to help you get past your issues with money, determine your ideal client and create your tag line. But there is so much more. For the first time ever I will personally help you create your internet marketing plan (including reviewing your website homepage text.) I will show you how to use more advanced features on your website and teach you how to begin your own publicity plan with press releases.

In these four days I will also show you what the top 10% of successful private practitioners have done to reduce the fear of marketing or the economy and build a full and rewarding practice. You will leave with your six-month marketing plan complete - including your internet marketing plan. This course is approved for 30 CEUs for CA MFTs and LCSWs.

You probably know my story by now...

My name is Casey Truffo and when I started my counseling practice, I made lots of mistakes but ultimately I created a nice 6-figure practice working four days a week. I have earned over a million dollars using the same marketing techniques I plan to show you.

I am a flat-out introvert so if I can do it - so can you. Let me show you what works.

Let me show you the sure-fire
plan to get more fee-for-service clients:

Here is the biggest lesson I learned. There are three ways you can get more clients:

	Apply to managed care (insurance) panels and wait for their referrals.
	Create a plan to let those in your community know who you help and how you help them.
	Cross your fingers and hope. (I tried this one for a while and I really don't recommend it.)

You get to decide. How do you want to spend the rest of your professional life? Feeling scared of not having enough clients? Irritated at the insurance company paperwork? Worried that this is all there is?

There are wonderful clients out there-bright and motivated clients who will happily pay cash for their therapy!

The success of your practice is in your hands. You must start choosing your clients instead of letting them or the insurance companies choose you!

Do You Really Need The
Four-Day Marketing Makeover Intensive Workshop?
Are the following statements true for you?
If even a few are, then this workshop should transform your practice

	I am worried about how the economy will affect my practice. I am having more and more cancellations.
	I don't have a systematic marketing plan that brings me ideal clients on a consistent basis.
	I know I should have a specialty or ideal client but I just can't figure it out.
	I am doing some internet marketing but I am not getting many clients from it.
	I use word-of-mouth marketing but it isn't bringing me the number or type of clients I want.
	Most of my clients come from either managed care insurance panels or from previous clients.
	I am not really receiving the fee I'd like from my clients. I get a bit disappointed and uncomfortable when people ask me "Do you take insurance?" or "Do you have a sliding fee scale?"
	When I give community presentations, I don't usually end up with at least 10 to 30% of the audience asking for more information from me.
	I sometimes trip over my words when someone asks me "So what do you do for a living?"
	I haven't really kept in touch with previous referral sources.
	I am tired of writing managed care treatment reports and begging for additional sessions.
	I am not exactly sure what to do to get more fee-for-service clients.

If you answered "True" to more than 3 of these questions, it is time to take action.

I am now offering this training to a select number of therapists who are sick and tired of not having enough money or the kind of clients they want.

This Four Day Marketing Makeover Intensive Workshop will be a power packed, no-holds-barred workshop. I will personally help you identify your ideal client and build your marketing plan. You bring your experience and your vision of your practice and you will leave this workshop with the inspiration and the tools to get your phone ringing!

"In the one month since I took your workshop and ordered the self-study course, I have more than tripled my client base."

"I have changed how I talk about what I do and people are really responding! I am easily networking with other professionals. I have been asked to write an article, lecture, and even open a new unit! Your stuff works tremendously well!"

This Four Day Marketing Makeover Intensive Workshop is designed for motivated therapists

Who either have no marketing plan now - or have one that isn't working for them.
Who want to have a strategy for getting clients in the "lean times."
Who don't want to be filling out outpatient treatment reports and haggling with managed care companies for low fees.
Who are ready to have a business (rather than a hobby) and make that business a success.
Who want to implement a proven system to attract clients month after month.

Create the Practice You Really Want Using These Proven Strategies.

You can look at marketing in a way that makes it fun and not so scary or icky feeling. You can let go of managed care if you wish.

I've done it and I've taught over 7,500 other therapists to do it too. Do what you tell your clients!

Take charge of your own future! Join us for the ...

Four Day Marketing Makeover
Intensive Workshop

How To Build A Full and
Rewarding Private Practice!

Dates: Wednesday through Saturday, June 18 - 21, 2008

Time: 8:30 a.m. to 4:00 p.m.
(lunch on your own from 11:30-12:30)

I like to start early! I will have a continental breakfast waiting for you.

Location: Costa Mesa, CA (Orange County, CA)
National University located at 3390 Harbor Blvd. in Costa Mesa, CA. 92626.

CEUs: This course is approved by the CA BBS for 30 hours of continuing education credit for CA MFTs and LCSWs.

Tuition: $495 for all four days! (If you order before May 14th, we offer an installment payment option of 2 payments of $277. 1 installment when you register, 2nd installment 30 days later.)

Overnight Accommodations: We have worked out a special rate with the Ayres Inn, Costa Mesa, CA. You must mention that you are with the "National University" to get the special discounted rate on your room.

Please note: they do have complimentary transportation to the University which is about 7 minutes driving distance away.

Cancellation Policy: If you cannot make the live event, we look forward to serving you in another way. You can apply your tuition payment toward another product, service or future event. Sorry, but no monetary refunds will be given. We can't wait to see you there!

While you are here, enjoy all the activities Southern California has to offer. The workshop is close to Disneyland!

Don't Put This Off -
Learn What Works and Fill Your Practice.

Whether or not you decide to join us is up to you. But I want you to think about the goals you have for your practice. What would an average week look like? How many clients would you see? What types of clients? How would you like to feel at the end of each day? Would you like to feel you are making a difference in people's lives and being well paid for it?

Then ask yourself: "What do I need to believe, allow or do to make that happen?" If even one of the answers is: "I need to learn what I didn't learn in graduate school about how to have a fun, fulfilling and profitable private practice," then this event is for you!

I bet they didn't teach you
this in grad school...

This 30-hour, 4-day workshop is jammed packed full of tips, strategies and a detailed action plan guaranteed to get you excited about building your practice.

Here is a Sample of What We Will Cover:

The 4 Simple Rules for Creating the Ultimate Private Practice

Money 101

What is it, who gets it and do you want more of it?

How to handle the intake call to your best advantage.

How to answer: "Do you take insurance?" or "Do you have a sliding scale?"

How to set, collect and negotiate fees with ease.

Marketing 101

What influences "buying" behavior?

What can you do to be more attractive to prospective clients?

How to decide which specialty to market.

What are you selling and to whom?

All businesses have a target market. We will help you figure out yours.

Struggling with your ideal client? We will break out into groups to help you with your ideal client profile and your tag line.

Your Marketing Personality Type

Are you an Introvert, Extrovert, Techno Lover or Creative Marketing Type? Based on your Marketing Personality Type, you can select the activities that work best for you.

The 17 Marketing Activities You Can Use to Build Your Practice

The Law of Attraction applied to Building a Private Practice

	Your Marketing Plan Blueprint - including
	Your ideal client profile
	Your tag line
	Your Marketing Activity Plan including your Keep In Touch Marketing Activities
You will also learn:
	How to Know if Your Marketing is Working
	How to Write Press Releases
	How to Submit Articles for Publication
	How to Get Past Stage Fright and Learn How To Get Clients from Speaking Engagements. (Plus learn how to find speaking gigs.)
	How to Maintain Marketing Focus and Motivation in order to stay happily on track.
	How to create your Marketing Self Care Plan
	You will leave with your personal Marketing Plan Blueprint complete.
	Each day there will opportunities for attendees to have some "Hot Seat Laser Coaching" - quick coaching on your marketing plan with the group.
	And I will be there to support and coach and nudge you and the other participants for the whole, entire day! Get your questions answered on the spot as you develop your plan.

And After The Workshop:

Once a month for 3 months after the workshop, I will hold a teleclass at no additional charge just for the attendees. We call this your "Stick To It Program." I offer these calls to make sure you are on target with your marketing and to answer your questions after the workshop. These 60 minute calls will be the first Tuesday of every month at 4 p.m. Pacific time.

You can let the insurance companies and your clients market for you or you can develop the skills and make a plan to attract more fee-for-service clients.

"I now have five times the number of cash-paying clients after just 3 months!
Thank you Casey!"

Don't wait! Take charge of your life
and your practice by reserving
your seat NOW!

Four-Day Marketing Makeover Intensive Workshop

Build Your Full and Rewarding Private Practice!

Wednesday, June 18 - Saturday June 21, 2008
Costa Mesa, CA

(Seating is strictly limited so I encourage you to sign up soon.)

Tuition: ONLY $495 for all four days!
(If you order before May 14th, we offer an installment payment option of 2 payments of $277. 1 installment when you register, 2nd installment 30 days later.)

Call our office today at 949-309-2590 to reserve your spot or register online for the Workshop. Please don't wait. Seats will go quickly and our room has limited seating capacity. I expect this workshop will sell out. I need to take registrations on a first come first serve basis. (Sorry, there is no other way to be fair.)

I am so confident this will work for you that I provide a risk-free 100% Money Back Guarantee!

MY GUARANTEE: I believe that you will love this program. But you have every right to be skeptical. So I am making sure you have a rock solid 100% money back guarantee.

If you do not feel that you will receive the value you expect by lunchtime on the first day .if you feel this information, knowledge and new way of looking at your practice is NOT worth your investment .I beg that you ask for a refund of your tuition.

I don't want your money if you feel this workshop isn't a good match for you. I will happily refund your investment-no questions asked. After all, I just want happy clients. And I am aware that not every program is a match for every attendee. If you don't feel this program will help you increase your income, improve your satisfaction with your practice and help you feel less afraid of marketing your wisdom, please, please let us know. I just ask that you return your course materials by lunchtime on the first day and we will issue you a refund of your tuition on the spot.

"Casey, I now have 4 brand new full fee clients!"

"(I got them in the last week and a half). Thank you from the bottom of my heart, for all your help! I'm certain I couldn't have done it without you."

Create the Practice You Really Want Using These Proven Strategies.

You can look at marketing in a way that makes it fun and not so scary or icky feeling. You can let go of managed care if you wish.

Dates: Wednesday through Saturday, June 18 - 21, 2008

Time: 8:30 a.m. to 4:00 p.m.
(lunch on your own from 11:30-12:30)

CEUs: This course is approved by the CA BBS for 30 hours of continuing education credit for CA MFTs and LCSWs.

Tuition: $495 for all four days! (If you order before May 14th, we offer an installment payment option of 2 payments of $277. 1 installment when you register, 2nd installment 30 days later.)

Overnight Accommodations: We have worked out a special rate with the Ayres Inn, Costa Mesa, CA. You must mention that you are with the "National University" to get the special discounted rate on your room.

Please note: they do have complimentary transportation to the University which is about 7 minutes driving distance away.

While you are here, enjoy all the activities Southern California has to offer. The workshop is close to Disneyland!

"I never thought I would enjoy marketing. I am feeling really excited about my marketing and my growing practice and myself"

"What I have to offer. And the TV show?.. I'll let you know how that goes! "

I am so excited about sharing all this with you! It will be a fabulous 4 days. You will learn a lot, have some fun, and leave inspired! How cool is that?

I can't wait to see you there!

Blessings to you,

Casey Truffo, MS, MFT
The Therapist's Business Coach
Be A Wealthy Therapist!

P. S. Imagine it is June 18, 2009 -one year from the date of this workshop. You can be one of two people. You can be the therapist sitting by the phone, worrying, and filling out more HMO applications. Or you can be the therapist who is filling her appointment book with new wonderful clients. Which one do you want to be?

Still Have Some Questions? No Problem!
Let me address any reservations you have....

	"Marketing myself makes me feel so uncomfortable." This is very important - you are not marketing yourself! You are marketing the fact that you help some people reduce their pain. By letting people know what pain you help to reduce, you are giving people hope.hope that they can be out of pain. You empower them to take charge of their own emotions and relationships.

	"I don't want to be wealthy!" You get to decide what wealthy means to you. For some, this is three clients they adore seeing each week. For others, it is 15 or 20 and being well paid for working with them. For others, it is a thriving center or practice with dozens of clients. It is your decision. Just don't let any old beliefs about money and worth hold you back!

	"Will I have to give up my managed care practice? I need it for the lean times." You certainly want to make choices that are in your best interest. And building a cash pay case load doesn't happen overnight. But there are ways to move toward whatever dream you want - whether it is a full practice of private pay clients or a mixture of insurance and cash paying folks. You get to decide!

	"Do I really have to have a specialty? I like seeing all types of clients." You get to see the types of clients you wish in your practice. I am suggesting you market to a specialty. It makes the most use of your marketing time and budget. You become known as the expert and your practice fills faster. But of course you get to accept as clients anyone you wish!

	"I am just starting my practice. Would your program help me?" If you want to start to build the practice of your dreams, now is the perfect time to start. We can help you to figure out how to get office space and get ready for clients. We can teach you how to make your name a household word in your community.

	"I tried marketing seminars before. How is your workshop different?" Our program focuses not only on building a dynamite marketing plan but also on three other areas that tend to keep therapists from reaching their dream of that ultimate private practice. We address the old limiting beliefs about money and worth that can keep us from easily setting, negotiating and collecting good fees. Most people see an increase in their income right away as they begin to release some of these outdated beliefs. Second, we help you lose that "tongue-tied" feeling when people ask you what you do. You learn to say it in a way that is easy and effortless and prompts people to ask you more about what you do. Finally, we make sure the marketing plan uses your personality, talents and gifts. This is not a one-size-fits-all plan. It is more like a buffet. You select the activities for your plan that suit you and your personality.

	"How long does it take to build a thriving practice?" This is a little like asking how long does it take to get from California to New York. It depends on your motivation, desire, action, and knowing what works. I've seen it done in 9 months. I've seen it done in 2 years. This is the beauty. When you know what to do, you can decide how much time you wish to invest to make your dream come true. You are in the driver's seat.

	"I have been to a shorter presentation of yours? How is this different?" Great question. In the first part of this workshop, we will be talking about the money. We review what might be getting in your way and remind you of the scripts we use to set fees easily. We will talk about many of the same things we talked about it in my one and two day presentations. However, in the Four Day Marketing Makeover Intensive Workshop, we will not only cover more topics - we will have more time to go into depth about your ideal client and the steps you will take on your marketing plan. This workshop will include nightly homework so you can leave our four days together with more steps completed. Many people tell me they get excited at the workshop and then lose momentum when they try to do it on their own. I do not want that to happen to you. At the Four Day Marketing Makeover Intensive Workshop, we will not only focus on the ideal client and any remaining money issues, we will go into depth on what your internet marketing plan needs to look like. I will show you how to add audio or video to your website. (If you don't have one, we will show you how to get one up quickly.) You will also learn some publicity basics and professional speaking tips.

Reserve your space now!

Four Day Marketing Makeover Intensive Build Your Full and Rewarding Private Practice!

Wednesday through Saturday, June 18 - 21, 2008

"Casey, since I started working with you, I have just about doubled my cash-paying client base."

"I am on my way to a totally non-managed care private practice! "