Free tips and techniques to help you with market a counseling private practice.

Many therapists feel uncomfortable when marketing a private practice. Some have tried various marketing activities in the past and they didn't attract the type and number of clients they wanted.

One of the first steps when marketing a psychotherapy private practice is to identify what you are "selling" and to whom. What pain do you help to reduce? Who has that pain? Then you want to come up with a simple answer to the question "So, what do you do for a living?" that speaks with the hope of helping someone reduce that pain.

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